Releaf
Peter Zownir is an accomplished marketing professional with extensive experience in brand strategy and creative production. As Brand Director at Releaf from August 2024 to March 2025, Peter focused on shaping brand perception and building trust in the medical cannabis sector in the UK. Previously, Peter served as Chief Marketing Officer, emphasizing the importance of credibility and brand identity in the healthcare space. Peter owns Zownir Studio, established in October 2019, and has held significant roles including Executive Producer at JJ Media Group, where Peter successfully launched and grew a production division to seven figures within two years through high-level negotiations with notable brands. Peter's earlier career includes directorial roles at Zownir Studio and Studio 9 The Village, showcasing a long-standing commitment to creative production. Educational background includes training from N.E.L.P.
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Releaf
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Releaf, founded in 2022, is a healthcare company dedicated to transforming patient access to Cannabis Based Products for Medical use (CBPMs) in the UK. Despite the legalisation of medical cannabis in 2019, its uptake has been limited. An estimated 1.8 million people in the UK rely on illicit street cannabis for medical purposes, while over 20 million adults could benefit from CBPMs but are unaware of their options. Currently, only around 30,000 people in the UK have an active CBPM prescription. The primary obstacles to broader adoption are the complexity of the prescribing process and a lack of awareness among medical professionals and potential patients. Releaf has made significant investments in developing a HealthTech platform to streamline access to CBPMs for patients with various health conditions. The platform was launched in February 2024, eliminating previous barriers and bringing about fundamental changes in the UK's CBPM sector. Our Leadership Team has a proven track record in navigating complex, regulated markets. Through substantial investments in time, money, and expertise, we have developed Releaf's HealthTech operating platform. This platform simplifies the intricate and makes the opaque transparent, ensuring a seamless, single online session for patients to access CBPMs for their relevant conditions. Press enquiries: Press@releaf.co.uk