Ashima Gupta

User Experience Designer at Remidio

Ashima Gupta is a User Experience Designer at Remidio, specializing in the design of AI-driven mobile and web applications for eye imaging, including the development of a desktop application for the early diagnosis of Retinopathy of Prematurity. Previously, Ashima worked as a UX Designer and Researcher at ServiceNow, contributing to the Agent Workspace product to enhance employee efficiency. Earlier experiences include a design internship at Fraazo, where brand revamping was a focus, and a role as a Junior Architect at Kaava, The Design Studio, working on residential and retail projects. Ashima's educational background includes a Master's in Design for Retail Experience from the National Institute of Design, a Master's in Industrial and Product Design from the School of Planning and Architecture, and a Bachelor of Architecture from the Faculty of Architecture, UPTU, Lucknow.

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Remidio

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Remidio is engaged in designing & developing Smart, Innovative & Disruptive Imaging Technologies in Vision Care, using a product development approach called “Design Thinking”.As part of the Design Thinking process, Remidio takes into account different facets of a customer’s experience with a product, as part of its overall productdesign approach, with the intent of inventing a new customer experience with the product.Customers can be an amazing resource to glean insight and understanding, but they are generally not able to articulate their latent and anticipated needs. Remidio hence focuses on making quick functional prototypes, that can then be given to the customer to understand these latent needs while observing their use of the prototypes.Founded by professionals with a passion for product innovation, Remidio is currently focussed on creating game changing products and solutions in the ophthalmology space.We look at constraints posed by a developing nation context- infrastructure, skilled resources and affordable pricing as an opportunity to innovate.We bring to market very high quality products that are reliable and extremely simple to use.


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