Reserva
Mr. Cardoso serves as the Director for AR&Co, encompassing five
brands, including the top Brazilian brand Reserva. With 20 years of
experience at the intersection of business, brands and technology, he has
been instrumental in building brands, developing new product lines and
creating digital solutions. He excels at identifying, developing and
executing opportunities in various markets and driving innovation.
In 2023, Pedro was honored with the MIT Tech Review Medal for
Innovative Contributions in Brazil's tech workplace. He develops and
manages performance partnerships and leads ReservaX, the brand's
innovation unit focused on Web3, Blockchain and emerging technologies.
From 2016 to 2020, Pedro served as Head Executive and Creative
Director of Reserva Shoes (Reserva Go) where he quintupled revenue
and launched best-sellers that remain top sales items today
Reserva
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“Somos muito barulhentos. Adoramos ouvir e fazer barulho, em alto e bom som. Somos passionais, preferimos o beijo ao aperto de mão, preferimos o sorriso ao blasé. Somos quentes, inverno e verão. Somos saudáveis de corpo e alma. Somos pessoas que realizam sonhos, não empreendedores. Somos completamente apaixonados pela vida, somos família, somos acolhedores. Somos verdadeiros, conosco e com o próximo. Somos simples, assim como a vida que vivemos intensamente. Somos gentis e educados sob qualquer circunstância. Somos inquietos, talvez por isso queremos nos reinventar a cada segundo. Somos nós mesmos, mas não sempre os mesmos. Somos – todos nós – a Reserva.”