RevLifter
Andrew Rooks is a recognized executive in sales and revenue operations with extensive experience across various companies. Currently serving as Chief Revenue Officer at RevLifter since July 2021, Rooks previously held the position of Vice President of Global Revenue Operations, Sales, and Sales Development at Cheetah Digital from August 2017 to July 2021, overseeing operations following the company's divestment from Experian. Prior to that, Rooks was Vice President of UK&I Sales & Marketing at Experian, focusing on cross-channel marketing and client success from November 2014 to August 2017. Rooks also served as Director of Global Sales at Adestra from October 2008 to November 2014 and as Enterprise Sales Manager at Communicator from June 2005 to October 2008. Rooks holds a BSC Hons in Management Science from Durham University, with additional educational credentials from Durham University Business School and the University of Oxford.
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RevLifter
RevLifter personalizes deals for retailers across any marketing channel. The platform uses AI to understand real-time signals from users onsite behavior to deliver the right deal to the right customer at the right time, to achieve the advertiser’s goals.