Kristin Bassett

Kristin Bassett has a diverse and extensive work experience spanning various marketing roles. Starting in 2009, they worked as a Public Relations and Advertising Intern at CerconeBrownCompany. In 2010, they interned as an Account Planning Intern at Arnold Worldwide. Kristin then joined Communispace Corporation, initially as a Client Services Intern, then as an Associate Community Manager, and eventually as a Community Manager, managing qualitative market research online communities for clients such as Pinnacle Foods Group and Walmart.

In 2012, Bassett joined AppNeta as a Marketing Content Specialist, where they planned, created, and activated content for marketing and sales campaigns. Kristin also managed social media marketing initiatives and provided social media support to the sales team. Kristin later became the Marketing Campaign Manager, driving lead generation and managing the creation of marketing and sales-enablement content. Kristin was then promoted to Corporate Marketing Manager, where they built and amplified AppNeta's brand awareness through brand management, event marketing, and public/analyst relations.

Moving forward, Bassett joined Criteo in 2016 as the Americas Field Marketing Manager, responsible for developing and executing revenue-generating marketing campaigns. During their time at Criteo, they also served as the Senior Manager, Americas Field and Global Customer Marketing, leading the planning and execution of marketing strategies across the customer journey. Kristin hired, led, and developed a team of data-minded marketers and delivered significant returns on the marketing budget.

Bassett continued their career at ON24 in 2021, working as the Senior Manager, Global Customer Marketing. Kristin then joined Cybereason as the Director, Global Customer Marketing, where they created and executed a full-funnel marketing plan to support customer education, growth, partnership, and advocacy. Bassett delivered exceptional returns on the marketing budget and developed their team members.

Most recently, in 2023, they joined Reward Gateway as the Director, Americas Marketing. In addition to their professional roles, they have also dedicated their time as a volunteer, serving as the Marketing Director and Board Member for Stronghold Food Pantry.

Overall, Bassett's work experience highlights their expertise in customer marketing, brand management, campaign execution, team leadership, and community management.

Kristin Bassett holds a Bachelor's degree in Advertising from Boston University.