Amanda Riddle

Amanda Riddle is an experienced marketing and investment strategy professional with a track record of success in various leadership roles. Currently serving as Director of Investment Strategy and Director of Business Management at Reynolds American Inc. since May 2020, Amanda has been instrumental in defining product portfolio strategies and balancing consumer acquisition goals. Amanda received the 2021 Global Better Tomorrow Award for contributions to Vuse Leadership and profitability. Prior to this, Amanda held positions at Hanesbrands Inc., including Digital Marketing Manager and Assistant Marketing Manager, where key responsibilities involved developing marketing strategies and managing inventory. Amanda began a career in education at Buncombe County Schools and holds an MBA with concentrations in Analytics and Marketing from Wake Forest University, along with a Bachelor of Arts in English from the same institution.