rFpro
Jay Ekkel is an accomplished professional in the gaming industry with a diverse background in production, licensing, and consulting. Currently serving as the Owner of JayMS since January 2022, Jay also works as a Consulting Producer at rFpro, a position held since September 2017. Previous experience includes roles as a Consulting Manager for self-employment, Producer at Kylotonn Games, and Licensing Manager at Sector3 Studios. Jay's extensive tenure at SimBin Studios spanned over a decade, where accomplishments include serving as Reference Coordinator, License Manager, Producer, and 3D Artist, contributing to numerous successful projects. Educational qualifications include studies at Grafisch Lyceum - Eindhoven and De Rooi Pannen - Tilburg.
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rFpro
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rFpro is a simulation environment for the automotive and motorsport industries. It is used for the development and testing of autonomous vehicles, ADAS, vehicle dynamics and human factor studies - essentially anything that involves driving a vehicle. rFpro’s automotive customers are the world’s largest car manufacturers, tier one suppliers and sensor developers. We enable them to simulate, test and validate new sensors, control systems and vehicle hardware systems. The top 10 OEMs that were early adopters of rFpro technology have already launched road cars which started their development, not on a test track, but in a virtual environment using rFpro. In motorsport we are the market leader of professional driver-in-the-loop simulator software - our customers are champions of every leading motorsport category. We maintain the largest library of digital road models (digital twins) including test tracks and race circuits for F1, NASCAR, WEC, IMSA, Indy, Formula E, Super-GT and Australian V8.