Rheem
Alida P. Velez currently serves as the Communications Center of Excellence Sr. Manager at Rheem Manufacturing, a position held since December 2024. Prior to this role, Alida held various positions at UPS from March 2008 to November 2024, including Media Relations Manager and Communications Manager for Latin America, where brand messaging and reputation management were primary responsibilities. Other roles at UPS included Marketing Manager, Supervisor of Products and Services, and Public Relations Specialist, focusing on marketing strategies and public relations across diverse regions. Earlier experience was gained as a Marketing Services Administrator at Parker Hannifin, Corp. Alida holds an M.B.A. in International Business from the University of Miami and a Bachelor's degree in Sociology and Anthropology from Universidad Centroamericana, Managua.
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Rheem
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Our approach as a company is to keep the dialogue ongoing and to listen. Then act. The innovations we’ve developed throughout the years in the heating, cooling and water heating industries are a direct result of that process. And we have a long list of industry firsts to show for it, with more to come.