Steve Watkins

Steve Watkins is an experienced professional in the bicycle industry, currently serving as the Director of Bike Global Aftermarket Fulfillment and Domestic Sales and Service at FOX Factory since July 2013. In this role, Steve oversees sales, customer service, and distribution across North America, managing multiple teams and collaborating with senior leadership to establish corporate objectives and revenue targets. Prior to FOX Factory, Steve held various positions at SRAM, LLC, including Aftermarket Sales Manager, focusing on customer relationships and sales metrics for the aftermarket product portfolio. Steve's career also includes roles at RockShox Inc. and Trek Bicycle Corporation, demonstrating a strong background in sales and account management. Steve's educational credentials include studies at The University of Chicago Booth School of Business and MCE (Management Centre Europe), among others.