Right Formula
Ashlee Huffman has an extensive background in sports marketing and sponsorship, holding various leadership roles in major companies such as Right Formula, Andretti Autosport, and CSM Sport & Entertainment. With a degree in Business and Communications from Indiana University Bloomington, Ashlee has proven themselves as a skilled professional in driving organizational growth, client satisfaction, and day-to-day operations within the sports industry.
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Right Formula
Right Formula is an award-winning global sports and entertainment consultancy that handles all aspects of sports sponsorship to ensure that chosen partnerships deliver against their desired objectives. The agency was founded in 2009 on the principle of being indispensable to our clients by employing some of the best industry talent. From Kia Motors, Pirelli, Genpact and SAP through to Logitech, Loch Lomond Whiskies, URC and Technics, Right Formula works closely with global Brands and Rights Holders to create and activate truly strategic partnerships that deliver impactful results.