Right Formula
Jess Hayes is an experienced professional in event management, marketing, and public relations, with a career spanning over two decades. Since May 2012, Jess has served as Executive Assistant to the CEO and Account Director at Right Formula, overseeing the activation of SAP's Motorsport partnerships, particularly with the Mercedes-Benz EQ Formula E Team. Previous roles include Marketing Manager at Powerboat P1, Project Manager at Performance PR for the Nissan Europe Juke-R project, PR Manager for Trek World Racing in Italy, and various account management positions at Alpinestars, Fingal, exposure, HHCL & Partners, and as a freelancer. Jess holds a degree in English from UCL.
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Right Formula
Right Formula is an award-winning global sports and entertainment consultancy that handles all aspects of sports sponsorship to ensure that chosen partnerships deliver against their desired objectives. The agency was founded in 2009 on the principle of being indispensable to our clients by employing some of the best industry talent. From Kia Motors, Pirelli, Genpact and SAP through to Logitech, Loch Lomond Whiskies, URC and Technics, Right Formula works closely with global Brands and Rights Holders to create and activate truly strategic partnerships that deliver impactful results.