Right Formula
Jonny Hurcombe is a seasoned digital marketing professional with extensive experience in leadership roles across various companies. Currently, Jonny serves as the Head of Digital at Right Formula. Previously, Jonny held positions at OMD UK as Performance Director and Associate Director of Paid Media, and at Essence as Media Activation Director. Additionally, Jonny has experience as Head of Digital at Crown Talent and Media Group, and has worked at James Grant Group in multiple roles, including Content Marketing Strategy and Partnerships Manager, Marketing Communications Manager, and Publicist & Marketing Analytics Manager. Academic credentials include a Bachelor of Science in Political Science from the University of Southampton, obtained from 2001 to 2005.
Right Formula
Right Formula is an award-winning global sports and entertainment consultancy that handles all aspects of sports sponsorship to ensure that chosen partnerships deliver against their desired objectives. The agency was founded in 2009 on the principle of being indispensable to our clients by employing some of the best industry talent. From Kia Motors, Pirelli, Genpact and SAP through to Logitech, Loch Lomond Whiskies, URC and Technics, Right Formula works closely with global Brands and Rights Holders to create and activate truly strategic partnerships that deliver impactful results.