Right Formula
Rick Cuellar currently holds the position of Vice President at Right Formula and has been with CSM Sport & Entertainment since July 2003, where he has held various titles including Senior Vice President. Prior to this, Rick worked at Conseco Inc as an Account Executive. Rick's expertise lies in managing corporate incentive programs related to sports marketing properties. He is an alumnus of Indiana University Bloomington.
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Right Formula
Right Formula is an award-winning global sports and entertainment consultancy that handles all aspects of sports sponsorship to ensure that chosen partnerships deliver against their desired objectives. The agency was founded in 2009 on the principle of being indispensable to our clients by employing some of the best industry talent. From Kia Motors, Pirelli, Genpact and SAP through to Logitech, Loch Lomond Whiskies, URC and Technics, Right Formula works closely with global Brands and Rights Holders to create and activate truly strategic partnerships that deliver impactful results.