Right Formula
Robin Fenwick is the Founder & CEO of Right Formula and a Managing Director at the same company. Currently, Robin is a Member of YPO, a global leadership community of chief executives. With experience in sports sponsorship at Hilton Hotels Worldwide and McLaren Marketing, as well as account management at Octagon Marketing, Robin has worked with various high-profile clients in the sports industry. Robin's career also includes roles at Sky Sports and Benchmark Sport, showcasing a well-rounded experience in sports marketing and management. Robin holds a degree in Sports and Business Studies from Durham University.
Right Formula
Right Formula is an award-winning global sports and entertainment consultancy that handles all aspects of sports sponsorship to ensure that chosen partnerships deliver against their desired objectives. The agency was founded in 2009 on the principle of being indispensable to our clients by employing some of the best industry talent. From Kia Motors, Pirelli, Genpact and SAP through to Logitech, Loch Lomond Whiskies, URC and Technics, Right Formula works closely with global Brands and Rights Holders to create and activate truly strategic partnerships that deliver impactful results.