Right Formula
Shelly Khan is the Finance Director at Right Formula, overseeing finance and operations. Previously, Shelly held the same role at LUCHFORD, a Luxury PR & Communication Agency, and KIN Partners, an independent sports, music, and entertainment management agency. Shelly also served as Interim Finance Director at CCgroup, a B2B technology PR and marketing consultancy agency. With a background in financial control and compliance, Shelly has experience working at companies like Dentsu Aegis Network, Golin, and IPG. Prior to these roles, Shelly worked as a Senior Financial Accountant at Weber Shandwick and Ingeus, where she gained expertise in areas such as SOX compliance, audit management, process improvement, and stakeholder management.
Right Formula
Right Formula is an award-winning global sports and entertainment consultancy that handles all aspects of sports sponsorship to ensure that chosen partnerships deliver against their desired objectives. The agency was founded in 2009 on the principle of being indispensable to our clients by employing some of the best industry talent. From Kia Motors, Pirelli, Genpact and SAP through to Logitech, Loch Lomond Whiskies, URC and Technics, Right Formula works closely with global Brands and Rights Holders to create and activate truly strategic partnerships that deliver impactful results.