Lorena Giannotti

Lorena Giannotti is a seasoned marketing professional currently serving as the Senior Decision Support Manager at Rightworks since April 2024. Previously, Lorena was the Lead Growth Marketing Manager at Klaviyo from 2021 to 2023, where strategic oversight of the post-signup user journey and digital acquisition campaigns was essential for driving SMS adoption and revenue growth. Prior experience includes roles at Newfold Digital as a Decision Support Marketing Analyst and Digital Analyst, contributing to marketing analytics and strategy for prominent brands like Bluehost and Domain.com. At JLL, Lorena functioned as the Industry Marketing Manager, crafting targeted marketing initiatives for various industries and generating leads through optimized content and campaigns, along with experience as a Communications Manager fostering change management strategies. Lorena holds a Bachelor of Science degree in Business Management from Babson College, completed in 2006.