Right Side Up
Julie Kessler is a seasoned marketing professional with extensive experience in growth and lifecycle marketing. Currently serving as a Growth Marketing Strategist at Right Side Up since August 2020, Julie has held influential roles including Senior Director of Lifecycle Marketing at Yahoo and Interim Senior Director of Retention Marketing at Overstock. Julie's consulting experience encompasses roles such as Retention & Lifecycle Marketing Consultant at Pleasing and various advisory positions. Additionally, Julie has academic experience as an Interactive Marketing Instructor at the Academy of Art University. Julie holds a Bachelor of Arts in Psychology from the University of Victoria and a Social Media Marketing Certificate from San Francisco State Extended Learning.
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Right Side Up
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Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest growing tech companies, and well-established Fortune 500 teams to do one thing better: growth. We’re marketers-in-residence (MIRs) with deep in-house experience, serious strategic skills, and executional expertise. We’re here to help you develop customer acquisition strategies, concept creative campaigns, solve attribution challenges, scale teams, or pinch-hit whenever you need. Simply put, we're the marketing team we would have hired when we were in-house. Strategic. Creative. With poachable talent. And total transparency.