Hunter Sappington

Hunter Sappington is a Marketing Strategist at RightNow Media since January 2019, leading marketing automation initiatives and managing A/B testing processes. Prior to this role, Hunter served as a Marketing and Customer Insights Analyst, where responsibilities included managing marketing analysis projects, curating content, and designing user engagement strategies. Experience also includes positions as a Digital Marketing Specialist and Content Curator at RightNow Media, as well as multiple roles at Parks Associates, including Research Analyst and Market Researcher. Hunter's early career included video production roles at Baylor University and involvement in market research internships. Hunter holds dual Bachelor of Arts degrees in Film and Digital Media, and Journalism and New Media from Baylor University.