Yifat Haramati

Yifat Haramati is a seasoned marketing professional with extensive experience in field and regional marketing management across EMEA. Currently serving as a Senior Field Marketing Manager at Rimini Street since November 2020, Yifat is responsible for deploying marketing strategies for East Europe and Israel, focusing on building brand awareness, customer advocacy, and lead generation to enhance sales pipeline. Prior experience includes roles at CyberArk, where responsibilities involved developing regional marketing plans and managing digital marketing programs, as well as a tenure at Verifone as Marketing Director and Regional Marketing Manager, where Yifat supported sales through impactful marketing initiatives. Additional experience includes marketing roles at Microsoft and People & Computers. Yifat holds a Bachelor of Social Work from Ben-Gurion University of the Negev.