Ringier Advertising
Luca Schena has a wealth of experience in the advertising industry, having held various sales director and head of sales positions at companies such as Ringier Advertising, Admeira, Ringier AG, Axel Springer Schweiz, and STAR PLAKAT AG. With a background in business and luxury sales, as well as finance and insurance, Luca has demonstrated strong leadership and sales skills throughout their career. Luca holds a diploma in sales management and a commercial certificate from KV Business School Zürich.
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Ringier Advertising
Ringier Advertising markets a broad portfolio of digital portals and print publications. This includes Ringier’s and Ringier Axel Springer Switzerland’s own titles and their portals, as well as several third-party publications and portals such as bluewin.ch and Le Temps. We are specialised to realise far-reaching, targeted advertising campaigns for both Swiss and international clients as well as for agencies. Together with clients, the division will offer its broad spectrum of advertising services to design advertising concepts tailored to clients’ individual needs. The constant evolution of the brands belonging to the Ringier portfolio and its proprietary technologies make it possible to offer customer-oriented services, such as content marketing, data management, targeting and programmatic advertising. Combining traditional media titles with digital innovation creates an avenue for reaching and mobilising users at various points throughout their customer journey. Ringier Advertising has around 150 employees who possess the expertise it takes to craft solutions that effectively set the scene for its ad clients’ brands while also improving awareness and generating leads from over five million consumers in Switzerland.