Rising Ballers
Sandy Mair is an accomplished brand partnerships professional with extensive experience spanning various roles in media and marketing. Currently serving as the Brand Partnerships Director at Rising Ballers since December 2021, Sandy previously held the position of Freelance Partnerships Director at OMD UK for a brief period in late 2021. At COPA90, from January 2018 to May 2021, Sandy excelled as the Head of Media Partnerships, emphasizing the importance of football as a universal language. Additional experience includes serving as an Account Director at SoundCloud, where Sandy developed music strategies and brand partnerships, and roles as a Freelance Strategist at Stink Studios and an Associate Director at MediaCom, where Sandy led digital strategy for major clients. Sandy holds a Bachelor of Arts degree in Marketing from Oxford Brookes University, obtained in 2007.
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Rising Ballers
Rising Ballers is disrupting the status quo of traditional sports media. Launched in 2017, it harnesses a fresh approach to create some of the most exciting (and exclusive) stories in the world of football and culture. UNPARALLELED REACH Through creating its own lane, today Rising Ballers boasts one of the most engaging sports media channels in football. Since inception, it has never actively marketed and despite this, it boasts a purely organic reach of 10M+ people a month, the majority of which are millennials and Gen-Z. Its new approach to premium content has attracted a sizeable, loyal fanbase of 14-30-year olds who engage daily on RB’s channels – this includes professional footballers, brands, musicians, influencers and more. ON THE GROUND Alongside building one of the most popular digital media platforms, it has also leveraged its brand credibility to champion several popular grassroots initiatives. This includes Rising Ballers FC and Rising Ballers Women FC, two teams of top unsigned athletes chasing the professional football dream. These teams received thousands of applications, and today each team inspires the youth, through the digital stories they tell. PARTNERS Rising Ballers has collaborated with some of the biggest athletes in professional football to help drive exclusive stories on its channels. It has also partnered with the biggest brands across industry – including but not limited to sportswear, nutrition, fashion, wearable tech and more.