Nidhi Keshan

Nidhi Keshan is a seasoned professional with extensive experience in e-commerce, strategic initiatives, and digital marketing. Currently serving as the Sr. Manager of E-commerce, Retail Media Network, and Strategic Initiatives at RITE AID since October 2021, Nidhi Keshan focuses on monetization, strategic partnerships, internal search, site merchandising, and SEO. Prior roles include Digital Performance Media Manager at CVS Health and Digital Category Manager at Hasbro. Nidhi Keshan has also contributed to brand strategy and marketing for notable companies such as MedVadis Research Corporation, Futurebrands Ltd., Ogilvy & Mather, and Citifinancial Consumer Finance India Ltd. Educational qualifications include a Master of Science in Project Management from Northeastern University, an MBA in Marketing from AMITY University Gurgaon, and a Bachelor's degree in Business Administration, also from AMITY University Gurgaon.