Yonathan Avivi

Yonathan Avivi is a seasoned marketing professional currently serving as the Head of Marketing Strategy at Riverside.fm since November 2024. Previously, Yonathan held the position of Head of Marketing Strategy at eToro from January 2022 to October 2024, where responsibilities included driving revenue growth and developing marketing strategies for user acquisition and retention. As Marketing Director for canabd Israel from 2019 to 2022, Yonathan successfully led the Go-To-Market strategy for a new marketplace. Earlier roles include Digital and Product Marketing Director at zap group, where Yonathan enhanced customer acquisition and forged strategic partnerships, and Senior Marketing Manager at Reshet.tv, where the digital marketing department was established. With a strong background at yes as Marketing Director for Revenues & Growth, managing a $500 million budget, as well as experience as an Account Manager at FIRMA and Adler Chomski Group, Yonathan combines extensive expertise with academic credentials, including an MBA from Ben-Gurion University and a Bachelor’s degree from The Hebrew University of Jerusalem.