Alicia Shepherd

Alicia Shepherd is an accomplished marketing professional currently serving as the Director of Strategy & Content at Rizco since June 2018, focusing on brand-led marketing initiatives. Prior experience includes roles such as Account Manager at Coach and various positions at Gap Inc./ Banana Republic, where Alicia held titles from Associate Manager to Acting General Manager. Earlier career highlights involve freelance media direction at Filter Advertising, as well as leadership positions at Starcom MediaVest Group and Mediacom, where Alicia managed comprehensive media accounts, including notable brands like Kraft Nabisco and Procter & Gamble. Alicia holds a Bachelor's of Science in Marketing with a Minor in Communications from Lehigh University College of Business.