Robin Radar Systems
Jasper van Laanen has a diverse work experience in marketing roles. Jasper is currently the Head of Marketing at Robin Radar Systems since 2023. Prior to this, they were the Head of Product Marketing at Lightyear from 2022 to 2023, where they established the product marketing function and crafted the product positioning and launch strategy for the world's first solar EV, Lightyear 0. Before that, they had various roles at Google from 2010 to 2022, including Senior Product Marketing Manager and Marketing Lead for Google Nest in Northern Europe. Jasper was responsible for go-to-market strategies and new product launches, managing a multi-million dollar budget. Jasper also played a key role in developing marketing plans and improving collaboration between marketing and product management across EMEA. Earlier in their career, they worked at Coca-Cola Enterprises in retail marketing roles.
Jasper van Laanen holds a MSc in Strategic Management with a field of study in International Business Administration, which they obtained from the Rotterdam School of Management, Erasmus University between 2004 and 2009. Jasper also participated in an undergraduate exchange program in Commerce at UNSW in 2006. In 2017, they attended the Google Marketing Academy, an executive education course for top marketing talent, offered by Wharton Executive Education.
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Robin Radar Systems
We are Robin Radar Systems. Netherlands-based technology leader in radar systems for tracking and classification of small targets. We do that by combining affordable sensors with smart software. Our mission is to provide actionable information that increases safety for both humans and wildlife. Bird Strike Prevention in Aviation We developed bird radar systems to monitor and store bird movements around the clock up, to 10 kilometres, all around. The information is dispatched real time onto tablets in Bird Control Vehicles as well as logged for analysis afterwards. This significantly enhances awareness and provides management information about trends, new hotspots and the overall effectiveness in terms of objective KPI’s. Bird Monitoring in Wind Farms In a growing amount of cases, a permit to build a wind farm is given under the pre-condition that bird movements are monitored 24/7 during pre and post construction of the park. Then, a bird radar becomes a permanent part of the wind farms’ infrastructure. In some cases a ‘start-stop-mechanism’ is required: the Robin system monitors bird movements in real time, and is able to automatically shut down individual turbines to mitigate mortality. Drone Detection in Critical Environments Small Unmanned Arial Vehicles (UAV’s) or ‘drones’ pose a lot of new opportunities, but they also bring severe safety and security threats. Demand for high-performing drone detection and intervention methods continues to increase. Our purpose-built drone detection radars, ELVIRA® and IRIS® can automatically distinguish birds from drones. These systems are sold via larger system integrators in the defense & security industry.