Carlos Giménez Herreros

Carlos Giménez Herreros is an accomplished professional in digital marketing and data analytics, currently serving as the Head of Data Activation at Rocket Digital since June 2021, overseeing analytics, conversion rate optimization (CRO), and customer relationship management (CRM) teams. Previously, Carlos operated Bavalu.com as the Owner, where marketing strategies were designed and implemented. Additional experience includes roles as a Digital Data Analyst and CRO Manager at Henkel, Digital Marketing Manager at Directia Travel, and various marketing positions at SUEZ España, MediaMarkt, Grupo Planeta, and FC Barcelona. Carlos holds multiple advanced degrees, including a Master in E-commerce and Web Analytics, an MBA, and a Master in Advanced Journalism.