Elise Rochefort

Elise Rochefort is an experienced professional in insights and media performance with a strong background in market research and analytics. Currently serving as Director of Insights and Media Performance at Rogers Communications since April 2024, Elise leads a team focused on consumer insights and customer experience research for the Rogers, Fido, and Chatr brands. Previously, Elise held the position of Senior Research Director at National Research Group, collaborating on global qualitative and quantitative research initiatives. Additionally, experience includes roles as Director of Market Planning and Analytics at Bell, where a centralized marketing analytics team was established, and as Director of Research and Strategic Insights at Bell Media, managing a team that evolved to become strategic partners. Early career experience includes serving as Manager of Consulting & Analytical Services at NielsenIQ, contributing to the development of analytics practices and consumer insights. Elise holds a Bachelor of Business Administration from Wilfrid Laurier University.