Kevin Worsley

Kevin Worsley has over 20 years of experience in revenue management and marketing within the media industry. Kevin currently holds the position of Director Revenue Management, Sports & Digital at Rogers Sports & Media since March 2021. Prior to that, they worked at Bell Media as the Director, Revenue Management TV & Radio from March 2013 to February 2021. In this role, they were responsible for developing commercial rates, yield management, and determining discounting and revenue structures for agency deals. Before Bell Media, Kevin served as the Senior Director, Revenue Planning and Product Development at Canada's Olympic Broadcast Media Consortium from October 2008 to November 2012. Kevin was a key member of the Executive team, collaborating with advertising agencies and sponsors to develop integrated marketing programs across various platforms. Their earlier experience includes working as a Senior Manager, Sports Marketing at CBC from June 2002 to October 2008, where they developed business plans and pricing strategies for sports programs and advised on advertising revenue projections. Throughout their career, Kevin has demonstrated expertise in revenue management, pricing, strategy development, and collaboration with key stakeholders.

Kevin Worsley obtained a Diploma in Advertising & Business from St. Clair College between 1996 and 1999.