ROLEX
Luca Bernasconi is currently the CEO and President of Rolex Watch U.S.A. Bernasconi previously served as president and CEO of Rolex Canada. He took over the U.S. division on January 1, 2019.
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ROLEX
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The leading brand in Swiss luxury watches, Rolex enjoys an unrivaled reputation for excellence, performance and prestige. Pioneer of the wristwatch since 1905, the brand is at the origin of landmark innovations in watchmaking, including the first waterproof wristwatch - the Oyster - and the Perpetual rotor self-winding mechanism.