Romance
Clara Defaux currently serves as a Strategist at Romance, overseeing budgets for clients such as Deliveroo, NRJ Mobile, and Audi, while also driving new business initiatives like Cadum. With a strong background in content creation as a social media influencer on platforms like YouTube, Instagram, and Twitter, Clara effectively integrates cultural studies, media studies, feminism, and sociology into their work. Previous experience includes roles as a Junior Strategist at Marcel and HugoDécrypte, where Clara delivered strategic recommendations, conducted market research, and facilitated workshops. An active contributor to pop culture discourse, Clara wrote and developed content for the bi-monthly newsletter OK Zoomer. Clara's education credentials include a Master 2 in Communication from CELSA Paris-Sorbonne and a Master 1 in Communication from IFP - Institut français de presse, complemented by a strong foundation in French and English literature.
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Romance
ROMANCE IS DEAD. So say those, who don’t believe in magic. Those, who believe in numbers and not ideas. Those, who want the world to be a nice, predictable place. The cynics, the gurus, the number crunchers. We don’t believe them. We believe in things like serendipity, trial and error and imperfection. We believe in the intangible value of ideas. Ideas that will make people fall in love with you. Ideas that make your heart stop, your belly rumble with fear and that deep, tingling sense of excitement, bought by the new. You can call us naive, because we have no proof, but we believe. But one thing is for sure : you can’t cheat your way to somebody’s heart with numbers. Hearts, not brains. So here’s to all of you dreamers out there. The ones tired of cynicism, the ones who want to truly do great, meaningful work. Clients, creatives, accounts, planners. Perhaps it’s time to start a new Romance? LONG LIVE ROMANCE.