Round 2 Spirits
Lee Applbaum has had an extensive career in marketing, holding various high-level positions in companies such as Round 2 Spirits, Bacardi International Limited, and Wheels Up. Lee has also worked as a Chief Marketing Officer for companies like Surterra Wellness, Patrón Spirits International AG, and David's Bridal. Lee holds a BBA in Marketing from The University of Texas at Austin and an MBA in Marketing from Isenberg School of Management, UMass Amherst.
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Round 2 Spirits
Our mission at Round 2 Spirits is to develop innovative, disruptive, and iconic spirits brands that capture consumers’ imagination and create memorable, shared experiences. As our name implies, we’ve done this before. We were founded by a small group of seasoned executives – all close friends – who previously worked together to create and lead prominent global spirits brands. With Round 2 Spirits, we recognized a tremendous opportunity to leverage our collective experience to identify scalable consumer opportunities for innovative products that aren’t being addressed by today’s brands. Bringing together a team of top industry talent who all share a commitment to building high-quality, world-class artisanal spirits, we’re planning a national launch of our first brand later this year.