Abbay Dada

Abbay Dada is a seasoned professional with extensive experience in data analysis and campaign management, currently serving as a Sales Campaign & Commission Analyst and Sales CRM Data Manager at Royal Mail since January 2017. Key responsibilities include overseeing parcel sales CRM data, collaborating with campaign managers to enhance campaign strategies, and utilizing analytics for improved audience targeting and revenue growth. Abbay has also held roles such as Data Intelligence Manager at Royal Mail, where analytical tools like SQL and SPSS were employed to optimize customer engagement and sales strategies. Previous positions include Insight Analyst roles at Cancer Research UK and Age UK, along with managerial experience at The Royal British Legion, where data insights were leveraged for strategic fundraising decisions. Abbay holds an MBA and a BA (Hons) in Business & Management from the University of Northampton.