Akanksha Singh Parihar

RSG Media is a custom development house that built specialized enterprise software for media companies. Their deep industry expertise and dedication to quality soon attracted the attention of some of the biggest brands in the business. In 2001, RSG expanded a solution developed for NBC to create RightsLogic, a media business rights managementsystem. Today, RightsLogic is the industry’s gold standard for rights management across content owners and distributors, gaming companies, IP licensors, and sports leagues. In 2007, RSG released its AdVant yield optimization suite that allows media companies to maximize revenues while minimizing risk. Planit, which optimizes the advertising planning process, debuted the following year. RSG products are available on-premise and as software-as-a-service (SaaS) hosted services. The company also continues to offer both strategic and tactical consulting services.