RSG Media
Kritica Kulshrestha has a diverse work experience spanning multiple roles and industries. Kritica started their career as an Assistant Engineer at Taj Hotels Resorts and Palaces in June 2010. Later, they joined Tata Consultancy Services in December 2010 as a Business Analyst, where they worked on various projects in the Travel Transport & Hospitality domain, including leading the Hilton Hotels account. Kritica was involved in prototyping, requirements workshops, documentation, and testing. Kritica completed two projects independently and successfully budgeted and planned requirements with project managers. In 2013, Kritica joined PureSoftware Ltd as a Business Analyst before moving on to RSG Media in 2014. At RSG Media, they have held multiple roles, including Senior Business Analyst, Manager - Business Analysis, and currently, Director - Product Management since January 2021.
Kritica Kulshrestha attended Jaipur Engineering College and Research Center from 2006 to 2010, where they pursued a Bachelor of Engineering (B.Eng.) degree in Electrical Engineering Technologies.
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RSG Media
RSG Media is a custom development house that built specialized enterprise software for media companies. Their deep industry expertise and dedication to quality soon attracted the attention of some of the biggest brands in the business. In 2001, RSG expanded a solution developed for NBC to create RightsLogic, a media business rights managementsystem. Today, RightsLogic is the industry’s gold standard for rights management across content owners and distributors, gaming companies, IP licensors, and sports leagues. In 2007, RSG released its AdVant yield optimization suite that allows media companies to maximize revenues while minimizing risk. Planit, which optimizes the advertising planning process, debuted the following year. RSG products are available on-premise and as software-as-a-service (SaaS) hosted services. The company also continues to offer both strategic and tactical consulting services.