Amanda Fitzsimmons Fidm Chartered Marketeer Dipwset

Amanda Fitzsimmons is a seasoned professional with extensive experience in customer value management and commercial insight. Currently serving as the Senior Director of Commercial Insight at RS Components since December 2021, Amanda previously held roles at Vodafone and Clahanna Consulting Ltd, where strategic recommendations and process improvements were a focus. Amanda has successfully led multiple consulting projects in various industries, including hospitality and telecommunications, and has demonstrated a strong capability in CRM, data analytics, and change management. Educational qualifications include diplomas in marketing and wine, alongside certifications in GDPR, showcasing a diverse skill set aligned with delivering impactful customer insights and driving organizational performance.