RSM (Retail Sports Marketing)
Sash Hickey is an experienced marketing professional currently serving as the Marketing Manager for the Stanley Black and Decker Corporate Sponsorship account at RSM, focusing on NASCAR, Formula 1, PGA Tour, and various sport sponsorship activations. Prior to this role, Sash worked as a Senior Coordinator for Host Partnerships at Harvest Hosts, where responsibilities included establishing relationships with over 350 partners, managing strategic partnerships, and overseeing event logistics for approximately 50 in-person events. Other notable positions include roles at Charlotte Motor Speedway, Pocono Organics, and Circuit of The Americas, which involved marketing, event coordination, and customer relations. Sash holds a Bachelor of Science degree in Sport and Recreation Management from Temple University.
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RSM (Retail Sports Marketing)
A consumer promotion/ brand marketing organization that focuses on creating strategic sports and lifestyle marketing assets that drive return-on-investment through the development and execution of integrated marketing programs at retail, wholesale and beyond.