RTL Deutschland
Dr. Sascha Leweling started their work experience in 2008 as an Intern at OTTO GmbH & Co KG. Dr. Sascha then worked as a tutor at the Institute for Econometrics and Business Statistics and later as a main tutor at the Institute for Empirical Business Research. In 2009, they became a student assistant at the Marketing Center Münster and a board member at MTP - Marketing zwischen Theorie und Praxis e.V. Dr. Sascha also had an internship at GfK in 2011. From 2012 to 2016, they worked as a research assistant at the Institute for Value-Based Marketing. Dr. Sascha then joined OBI next in 2017 where they held various roles including Expert Advanced Analytics, Data Scientist, and Senior Data Scientist / Senior Data Product Owner. Dr. Sascha'smost recent role is as Head of Customer Analytics RTL+ at RTL Deutschland starting from 2023.
Dr. Sascha Leweling completed a Bachelor of Science (B.Sc.) in Marketing and Econometrics from the University of Münster in 2009. Following this, they pursued a Master of Science (M.Sc.) degree in Marketing and Econometrics from the same university, which they completed in 2012. In 2011, they had the opportunity to study Marketing at the SGH Warsaw School of Economics as well. Dr. Leweling also obtained a certification in Machine Learning from Coursera in February 2018.
RTL Deutschland
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RTL Deutschland, together with Gruner + Jahr, is Germany's leading entertainment company, spanning all types of media: TV and streaming, print and digital, radio and podcasts. It is home to some of the country's strongest media brands, from RTL to Stern, Brigitte to Vox, and Geo to NTV, and operates Germany’s largest streaming platform, RTL+, with 2.4 million subscribers. RTL Deutschland owns 15 TV channels, 50 premium magazines, the Audio Now podcast portfolio and numerous digital offerings, such as Chefkoch and Wetter.de. RTL Radio is one of Germany's largest privately owned radio groups, with holdings in 17 stations including Antenne Bayern and Radio Hamburg. RTL Deutschland stands for positive entertainment and independent journalism, employing around 1,500 journalists covering all the issues shaping contemporary society. Encompassing everything from news to sport, living to lifestyle, and women to family, RTL Deutschland reaches 99 per cent of the German population. The company also boasts one of Germany's largest advertising sales houses: Ad Alliance. Thanks to targeted investments in tech and data, RTL Deutschland is well on the way to becoming the country’s leading media company in terms of technology. RTL Deutschland has its headquarters in Cologne and offices at 16 other locations, including Hamburg and Berlin. It employs 7,500 people and is part of RTL Group.