RTL Deutschland
Jenifer Schwarzer currently serves as the Leitung Brand Strategy at RTL Deutschland since September 2023. Prior to this role, Jenifer held various strategic positions at We Are Era from December 2019 to September 2023, where responsibilities included Head of Strategy and Strategy Director, focusing on brand strategies for new entertainment formats across DACH and Europe. Jenifer's experience also includes serving as a Senior Strategist & Brand Consultant at UFA GmbH, Brand Strategist at MetaDesign, and Junior Strategin at C3 Creative Code and Content GmbH, where renowned global brands such as Volkswagen and Porsche were assisted in brand management and strategy. Earlier career roles include strategic planning at Aimaq von Lobenstein and project management at red onion GmbH, managing high-profile projects such as TEDx events. Jenifer completed education at the University of Potsdam and the University of Copenhagen between 2008 and 2014.
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RTL Deutschland
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RTL Deutschland, together with Gruner + Jahr, is Germany's leading entertainment company, spanning all types of media: TV and streaming, print and digital, radio and podcasts. It is home to some of the country's strongest media brands, from RTL to Stern, Brigitte to Vox, and Geo to NTV, and operates Germany’s largest streaming platform, RTL+, with 2.4 million subscribers. RTL Deutschland owns 15 TV channels, 50 premium magazines, the Audio Now podcast portfolio and numerous digital offerings, such as Chefkoch and Wetter.de. RTL Radio is one of Germany's largest privately owned radio groups, with holdings in 17 stations including Antenne Bayern and Radio Hamburg. RTL Deutschland stands for positive entertainment and independent journalism, employing around 1,500 journalists covering all the issues shaping contemporary society. Encompassing everything from news to sport, living to lifestyle, and women to family, RTL Deutschland reaches 99 per cent of the German population. The company also boasts one of Germany's largest advertising sales houses: Ad Alliance. Thanks to targeted investments in tech and data, RTL Deutschland is well on the way to becoming the country’s leading media company in terms of technology. RTL Deutschland has its headquarters in Cologne and offices at 16 other locations, including Hamburg and Berlin. It employs 7,500 people and is part of RTL Group.