RTL Deutschland
Mara L'Assainato is an experienced professional in brand management and promotion, currently serving as the Director of Brand Management and Topic Lead for Brand Development at RTL Deutschland since June 2022. Prior to this role, Mara held multiple positions at SUPER RTL Fernsehen GmbH & Co. KG from February 2005 to May 2022, including Marketingleiter and Leitung On Air Promotion. Previous experience includes roles at n-tv, RTL DISNEY Fernsehen GmbH & Co. KG, WDR, and Böttcher Marktforschung Düsseldorf. Mara holds a Master of Arts in Germanistik, Anglistik, and Romanistik from the University of Düsseldorf, earned between 1997 and 2004.
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RTL Deutschland
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RTL Deutschland, together with Gruner + Jahr, is Germany's leading entertainment company, spanning all types of media: TV and streaming, print and digital, radio and podcasts. It is home to some of the country's strongest media brands, from RTL to Stern, Brigitte to Vox, and Geo to NTV, and operates Germany’s largest streaming platform, RTL+, with 2.4 million subscribers. RTL Deutschland owns 15 TV channels, 50 premium magazines, the Audio Now podcast portfolio and numerous digital offerings, such as Chefkoch and Wetter.de. RTL Radio is one of Germany's largest privately owned radio groups, with holdings in 17 stations including Antenne Bayern and Radio Hamburg. RTL Deutschland stands for positive entertainment and independent journalism, employing around 1,500 journalists covering all the issues shaping contemporary society. Encompassing everything from news to sport, living to lifestyle, and women to family, RTL Deutschland reaches 99 per cent of the German population. The company also boasts one of Germany's largest advertising sales houses: Ad Alliance. Thanks to targeted investments in tech and data, RTL Deutschland is well on the way to becoming the country’s leading media company in terms of technology. RTL Deutschland has its headquarters in Cologne and offices at 16 other locations, including Hamburg and Berlin. It employs 7,500 people and is part of RTL Group.