RTL Deutschland
Mihaela Schmidt has extensive experience in data strategy and management, with a focus on audience management and data analytics. Mihaela has worked at various companies, including RTL Deutschland and Gruner + Jahr GmbH. At RTL Deutschland, they held the position of Vice President Data Strategy & Strategic Partnerships, and currently serves as Senior Vice President Data Strategy Gruner + Jahr. At Gruner + Jahr GmbH, they held several roles, including Director Data, Head of Audience Management & Data Analytics, Senior Manager Audience Management & Data Analytics, and App Marketing Manager. Prior to that, they worked at goodbeans GmbH as a Senior Online Marketing Manager and at scoyo GmbH as a Junior Manager Online Marketing. Throughout their career, Mihaela Schmidt has demonstrated expertise in online marketing and a strong understanding of data-driven strategies.
Mihaela Schmidt completed their education in a chronological order. Mihaela started their academic journey in 2000 and graduated in 2004 with a Diplom (BA equivalent) in International Business Administration (Relatii Economice Internationale) from Academia de Studii Economice din București. Following this, they pursued further studies at the University of Hamburg from 2005 to 2009. During this period, Mihaela completed a Diplom (MBA equivalent) in Business Administration with a focus on Marketing, HR, and International Management.
RTL Deutschland
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RTL Deutschland, together with Gruner + Jahr, is Germany's leading entertainment company, spanning all types of media: TV and streaming, print and digital, radio and podcasts. It is home to some of the country's strongest media brands, from RTL to Stern, Brigitte to Vox, and Geo to NTV, and operates Germany’s largest streaming platform, RTL+, with 2.4 million subscribers. RTL Deutschland owns 15 TV channels, 50 premium magazines, the Audio Now podcast portfolio and numerous digital offerings, such as Chefkoch and Wetter.de. RTL Radio is one of Germany's largest privately owned radio groups, with holdings in 17 stations including Antenne Bayern and Radio Hamburg. RTL Deutschland stands for positive entertainment and independent journalism, employing around 1,500 journalists covering all the issues shaping contemporary society. Encompassing everything from news to sport, living to lifestyle, and women to family, RTL Deutschland reaches 99 per cent of the German population. The company also boasts one of Germany's largest advertising sales houses: Ad Alliance. Thanks to targeted investments in tech and data, RTL Deutschland is well on the way to becoming the country’s leading media company in terms of technology. RTL Deutschland has its headquarters in Cologne and offices at 16 other locations, including Hamburg and Berlin. It employs 7,500 people and is part of RTL Group.