RUDSAK
Erika Arreaza is a seasoned marketing and communications professional with a robust background in social media and influencer relations. Currently serving as the Manager of Social Media & Influencer Relations at RUDSAK since 2024, Erika leads content and influencer strategies to enhance brand visibility across multiple platforms. Prior experience includes roles as a Social Media Specialist at Psycho Bunny, where innovative strategies drove engagement, and as an Internal Communications Specialist at ALDO Group, focusing on internal engagement and communications tools. Erika's earlier positions include expertise in email marketing, content management, and coordination of marketing initiatives at companies like Dealeaz Inc., CiMa-Pak Corporation, and Merck. Erika holds a Certificate in Fashion Industry Essentials from Parsons School of Design, a Graduate Diploma in Applied Marketing from McGill University, and a Bachelor's Degree in Mass Communication from Universidad Monteávila.
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RUDSAK
For over 25 years, RUDSAK has been anchored by a rebellious spirit. Travelling seamlessly between art, music and design, the brand creates edgy, elegant footwear, outerwear, apparel, bags and accessories grounded in the brand’s Canadian heritage and Montreal roots. Synonymous with effortless style, RUDSAK adds daring, contemporary twists to classic silhouettes that celebrate individuality and self-expression. Using only the finest luxe leathers, furs and fabrics, trimmed with our signature hardware and details, each RUDSAK product is formed by the values, skills and handiwork of the talented artisans, craftspeople, visionaries and merchants who bring it into being. The label is available online, through select retailers and at over 30 branded boutiques that share its classic cool, rebel chic ethos and elevated modern aesthetic. It starts with an iconic black leather jacket. From Marlon Brando to Joan Jett, the leather jacket has always been the uniform of the rebel, a symbol of non-conformity and the inspirational fuel for founding RUDSAK. The brand was launched in 1994 by its visionary and creative leader, Evik Asatoorian, who continues to head up the conception and design of classically cool collections of leather apparel and accessories. The first garments were fashioned in an old brick building in the heart of Montreal's garment district. Collections came to life in RUDSAK's atelier, home to every stage from the selection of finest leathers to the skilled handiwork of trained craftspeople for over 25 years, the RUDSAK brand has been anchored by a cool rebellious spirit, traveling seamlessly between art, music and design, adding new layers of meaning with each new line. Located in Montreal, Canada, the privately owned company's head office is the birthplace of all RUDSAK designs. Whether it's a classic leather jacket, elevated outerwear or innovative knits and sportswear, the artful inspiration continues to flow.