RUDSAK
Jasmine Bouchard is an experienced professional in e-commerce and digital marketing, currently serving as the E-commerce and Digital Marketing Director at RUDSAK. Jasmine has held various roles at L'Oréal, including Marketing Group Manager, Marketing & Product Manager, and E-Business Manager. Prior experience includes a position as Marketing Consultant at Bombardier Aerospace and serving as a Certified Artist and Sales Person at MAC Cosmetics. Jasmine also contributed to Bombardier Aerospace as Marketing Creative Support. Jasmine holds a Bachelor of Commerce degree in Marketing from Concordia University, completed between 2006 and 2009.
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RUDSAK
For over 25 years, RUDSAK has been anchored by a rebellious spirit. Travelling seamlessly between art, music and design, the brand creates edgy, elegant footwear, outerwear, apparel, bags and accessories grounded in the brand’s Canadian heritage and Montreal roots. Synonymous with effortless style, RUDSAK adds daring, contemporary twists to classic silhouettes that celebrate individuality and self-expression. Using only the finest luxe leathers, furs and fabrics, trimmed with our signature hardware and details, each RUDSAK product is formed by the values, skills and handiwork of the talented artisans, craftspeople, visionaries and merchants who bring it into being. The label is available online, through select retailers and at over 30 branded boutiques that share its classic cool, rebel chic ethos and elevated modern aesthetic. It starts with an iconic black leather jacket. From Marlon Brando to Joan Jett, the leather jacket has always been the uniform of the rebel, a symbol of non-conformity and the inspirational fuel for founding RUDSAK. The brand was launched in 1994 by its visionary and creative leader, Evik Asatoorian, who continues to head up the conception and design of classically cool collections of leather apparel and accessories. The first garments were fashioned in an old brick building in the heart of Montreal's garment district. Collections came to life in RUDSAK's atelier, home to every stage from the selection of finest leathers to the skilled handiwork of trained craftspeople for over 25 years, the RUDSAK brand has been anchored by a cool rebellious spirit, traveling seamlessly between art, music and design, adding new layers of meaning with each new line. Located in Montreal, Canada, the privately owned company's head office is the birthplace of all RUDSAK designs. Whether it's a classic leather jacket, elevated outerwear or innovative knits and sportswear, the artful inspiration continues to flow.