Sidhi Mishra

Sidhi Mishra is a seasoned professional in the content and media industry, currently serving as the Senior Manager of Branded Content Solutions at Rusk Media since July 2024, where responsibilities include developing creative content solutions for both Fiction and Non-Fiction IPs across various OTT platforms. Previously, Sidhi held the position of Creative Strategist Lead for Snapchat Business at Tyroo from November 2021 to July 2024, leading innovative campaign concepts and strategies for notable brands such as OnePlus and Cadbury. Experience as a Senior Creative Manager at Radio Mirchi involved full-funnel campaign conceptualization and brand integration across digital and on-ground activities. Additionally, roles as a Creative Copywriter at BC Web Wise and a Creative Strategist at Olive e-Business involved crafting and managing digital content strategies for notable brands. Early career experiences included positions at Asian News International as a News Producer and various roles in show production and content writing. Sidhi holds a Bachelor's degree in Journalism from Delhi University.