Ruth Eckerd Hall
Thomas Free is currently a Board Member at Ruth Eckerd Hall. Prior to that, they were the Creative Services Manager at Advanced Recovery Systems, LLC from August 2015 to March 2020. In that role, they were responsible for cutting the print budget by 30%, boosting organic traffic, enhancing the company's web search positions to 1st on Google, and increasing client conversion by 20% in less than 90 days.
In addition, they formed the company’s first ever Digital Marketing Department and saved 42% of their production budget by bringing photography, video, and graphic design under one roof. Thomas built the department from the ground-up by establishing a team, training them, developing workflows, and automating processes to capture project status from concept to completion. Thomas oversaw the development and production of 500 videos with over 1 million views across digital platforms.
Upon stepping into the role, they reformed our previous agency strategy and they developed a new strategy that presented a unified brand identity for 12 facilities in six states. Thomas managed multiple projects with competing priorities in team leadership, business operations, and creative direction.
Thomas's skills include production management, creative marketing, project management, negotiation, team building, digital asset management, strategic direction, process & quality improvement, and marketing leadership.
Thomas Free attended Stetson University where they received their Bachelor of Arts in Digital Arts.
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Ruth Eckerd Hall
Ruth Eckerd Hall engages the community to master, experience, discover and explore quality performing arts.