Ksenia Siipola

Ksenia Siipola is a seasoned marketing operations professional with extensive experience in managing and optimizing marketing strategies across various global organizations. Currently serving as the Senior Marketing Operations Manager at saas.group since March 2024, Ksenia previously worked as a Marketing Operations Contractor from February 2023 to February 2024 and held the position of Senior Marketing Operations Manager (Global) at LucaNet AG from 2017 to 2023, where operational excellence was driven for an international marketing team. Prior roles include Market Insights & Marketing Operations Manager (EMEA) at GE Healthcare IT, Global Demand Generation Marketing at Hewlett-Packard, and Senior Market Research Project Manager at Synovate. Ksenia’s educational background includes an MBA in International Business Management from Hochschule Furtwangen and leadership training through the General Electric Leadership Program. Notable achievements include a master's thesis on marketing ROI that received high accolades and was adopted by the business.