Safaricom
Eric Kivasu is an experienced professional in market development and brand experience, currently serving as Senior Manager for Market Development at Safaricom PLC since August 2014. In this role, Eric oversees consumer-related market initiatives and leads the go-to-market strategies for consumer-facing products and services, collaborating closely with RSO for market execution. Prior to this position, Eric held several key roles at Roundtrip Ltd from 2009 to February 2020, including Senior Events Manager, Senior Account Manager, and Senior Activations Manager for Roundtrip Tanzania. Eric holds a Bachelor of Business Administration (B.B.A.) in Marketing from United States International University, obtained between 1999 and 2002.
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Safaricom
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Safaricom is the leading provider of converged communication solutions in Kenya. In addition to providing a broad range of first-class products and services for Telephony, Broadband Internet and Financial services, Safaricom seeks to uplift the welfare of Kenyans through value-added services and support for community projects. With over 29 Million subscribers and an estimated market share of 67%, the Company has the widest modern mobile network coverage in Kenya and prides in its experienced shareholders, attractive tariffs, a nationwide network of effective dealers, high caliber staff and management enabling it to maintain its position as the region’s mobile market leader. M-PESA has over 23 million subscribers, supported by a nationwide agent network of over 156,000 outlets. M-PESA is the world's most developed biggest mobile payment system.