Laura McGregor

Data makes the world go round. Every day, we generate it, use it, consume it, and demand it. At Sagacity, we are all about the intelligent use of data. We work with some of the country’s leading brands to support them in making wise decisions powered by data. We help them transform their customer data into a structure they can use, enabling them to improve it, make sense of it, and drive value from it. Founded in 2005, we are a customer-centric business with a World Class +82 Net Promoter Score. We believe data should be at the heart of every company. While we are sector agnostic, primarily our clients are in the water, energy, telecoms, financial services, charity, and retail sectors. We help them improve their customer prospecting and marketing, customer management, billing, collections, and retention over the lifetime of the customer. We believe that the reason for our World Class Net Promoter Score is because of the talent we employ and nurture, our team environment as well as our ethos – for us it is a mindset thing… We are a purpose led company and we believe that purpose comes before profit. We believe that if we achieve our purpose then everything else will follow. From a client perspective that means we engage to deliver successful client outcomes rather than limiting ourselves to delivering contracted outputs. Delivering outputs delivers the contract. Joining the dots delivers the outcome.