Sagacity
Vicky Groombridge has a strong background in data analysis and product development. Vicky is currently the Director of Products at Sagacity, a position they have held since October 2022. Prior to this, they worked as the Director of Insight and Products at REaD Group Ltd from April 2021 to December 2022. Vicky also served as the Head of Operations at Outra from January 2019 to April 2021. Vicky has extensive experience in customer insight and held the position of Head of Customer Insight at Webalytix from January 2011 to December 2018. Before that, Vicky worked as the Head of Product Development at Acxiom from May 2002 to December 2010, where they developed and managed industry-recognized segmentation solutions. Vicky began their career as a Data Analyst at Legal & General from January 1999 to August 2000. Overall, Vicky's work experience showcases their expertise in data analysis, product development, and insight management.
Vicky Groombridge studied Management Science and Operational Research at the University of Southampton from 1995 to 1998, earning a BSc Hons degree. There is no information available about any other education they received.
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Sagacity
Data makes the world go round. Every day, we generate it, use it, consume it, and demand it. At Sagacity, we are all about the intelligent use of data. We work with some of the country’s leading brands to support them in making wise decisions powered by data. We help them transform their customer data into a structure they can use, enabling them to improve it, make sense of it, and drive value from it. Founded in 2005, we are a customer-centric business with a World Class +82 Net Promoter Score. We believe data should be at the heart of every company. While we are sector agnostic, primarily our clients are in the water, energy, telecoms, financial services, charity, and retail sectors. We help them improve their customer prospecting and marketing, customer management, billing, collections, and retention over the lifetime of the customer. We believe that the reason for our World Class Net Promoter Score is because of the talent we employ and nurture, our team environment as well as our ethos – for us it is a mindset thing… We are a purpose led company and we believe that purpose comes before profit. We believe that if we achieve our purpose then everything else will follow. From a client perspective that means we engage to deliver successful client outcomes rather than limiting ourselves to delivering contracted outputs. Delivering outputs delivers the contract. Joining the dots delivers the outcome.