Sago
Colleen Dowd Kollman has over three decades of experience in market research and consumer insights, currently serving as a Moderator, Consumer Insights Specialist, and Qualitative Market Research Consultant at Kollman Research Services since 2000. Additional roles include Research Strategist at SIVO, Inc. and Moderator and Insights Strategist at Summit Research. With expertise in qualitative and quantitative research methods, Colleen specializes in marketing communication, advertising, packaging, product development, and customer journey analysis, utilizing techniques such as focus groups, online discussions, ethnography, and in-depth interviews. Previous experience includes serving as Research Director at Demand Research Inc. and Senior Research Analyst at Leo Burnett Advertising. Colleen holds an MBA in Marketing and Organizational Behavior from Northwestern University - Kellogg School of Management and a BBA in Marketing from the University of Notre Dame - Mendoza College of Business.
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Sago
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Today’s markets demand new research methods. Sago, formerly Schlesinger Group, is the global research and data partner that connects business questions to human answers. Backed by our history, global reach, and innovative spirit, our adaptive solutions enable organizations to move beyond buyer data spreadsheets and make confident decisions. When businesses have questions, we find answers. We help you understand your customers as people — their wants, needs and pain points. And we’re a committed partner that works with you to define your needs. Our comprehensive suite of qualitative and quantitative capabilities equips our team to create custom-made solutions that provide extensive audience access and deliver the data you need to better serve consumers. After 55+ years in market research, our experience and stability support reliable offerings that grow your customer knowledge base, and our commitment to continuous improvement drives us to pioneer new paths in a rapidly evolving industry. Our range of solutions and expertise is constantly expanding, but our focus remains the same: people. Ready for answers? Just say go. #Sago. Connect@Sago.com #mrx #restech #marketresearch
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