Sakar International
Melissa Hoistion serves as the Vice President of Marketing & e-commerce at Sakar International, where responsibilities include leading the development and expansion of the marketing department since 2015. Prior experience includes roles as the Director of Digital Services and Account Supervisor at R&J Public Relations, where Melissa established a new digital services division, and as a Senior Account Executive at Lotus823, focusing on promotional strategies for consumer electronics clients. Other notable positions are a Media Relations Freelancer at Caron Treatment Centers and a Public Relations Consultant. Melissa's education includes a BA in Communications from the State University of New York at Oswego and a certification in Digital Marketing from Rutgers University.
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Sakar International
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Sakar International, Inc. is a leading provider of consumer electronics and accessories. With a rich heritage of technology innovation since 1977, Sakar has developed a global presence by consistently evolving alongside technology to develop on-trend, cutting edge products. Sakar licenses over forty major entertainment brands and has maintained a diverse portfolio of product offerings, including: digital cameras, video recorders, karaoke machines and small appliances, along with audio, tablet, camera, smartphone and computer accessories. Sakar acquired the Vivitar brand in 2008 and has since launched a full line of photographic, optic and related accessories. Sakar is headquartered in Edison, New Jersey, with additional offices in the United Kingdom, Canada, Latin America, Hong Kong and China.